Greenland’s Spotlight: A Double-Edged Sword
The recent interest in Greenland from former U.S. President Donald Trump has undeniably strained political relations between the two nations. Yet, in an intriguing twist, this spotlight has also elevated Greenland’s profile on the global stage. Industry experts believe this surge in attention could be a boon for tourism.
A Growing Interest
Miki Jensen, the director of Innovation South Greenland A/S—a consultancy owned by Kommune Kujalleq—has been closely monitoring the rising interest from the United States. According to Jensen, this newfound focus has fostered a wider international reputation for Greenland.
“Over the past few months, the global media’s attention has led to a spike in inquiries from various countries,” he notes. “We’ve also seen an uptick in our social media following, particularly on platforms like Instagram. As a result, we anticipate a significant increase in tourist numbers visiting South Greenland this year.”
This blossoming interest isn’t solely restricted to tourism; Jensen mentions that researchers from the European Union have expressed eagerness to conduct scientific studies in the region, further underscoring Greenland’s growing appeal.
For the Benefit of Tourism
Jensen adds, “This year, we’ve seen a noticeable uptick in foreign researchers keen to explore various facets of our country. We’re optimistic that this uptick in interest will translate positively for our tourism sector.”
Exciting developments are on the horizon: the new airport in Qaqortoq is slated to open in April, and Jensen anticipates a meaningful boost to tourism as a result.
“With more cruise ships now visiting South Greenland, we’re projecting a future with a hefty demand for accommodation,” he explains. “That’s why we’re advising stakeholders interested in building hotels and other lodging facilities.”
In just the past two years, several new tour operators have emerged in South Greenland, signaling a vibrant entrepreneurial spirit in the face of this evolving landscape.
An Opportunity to Be Exploited
Despite the uncertain political climate, Jan Cortsen, director of Ilulissat Excursions ApS and co-owner of Local Guide ApS, underscores that interest in Greenland from abroad is surging.
“Since Trump’s fascination with our nation began in 2019, we’ve seen an influx of tourists we typically don’t encounter, including visitors from South America,” he observes. “While the reasons behind our country’s growing reputation are complex, the potential for Greenland as a tourist destination is vast and must be harnessed.”
Cortsen emphasizes the importance of welcoming all tourists, regardless of their nationality. “Donald Trump does not embody the entirety of the United States. We shouldn’t allow fear to dictate our tourism strategies,” he asserts. “Our goal is to make everyone feel welcome, whether they come from America or elsewhere.”
Looking ahead, the new airport in Ilulissat is set to begin operations in the next six months. Cortsen believes that the tourism sector is more than ready to embrace the influx of visitors, confidently anticipating a thriving future for Greenland’s tourism industry.