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    Home » Greenland’s Popularity for Rubies and Sapphires Endures
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    Greenland’s Popularity for Rubies and Sapphires Endures

    Greenland ReviewBy Greenland ReviewNovember 11, 2025053 Mins Read
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    Greenland's Popularity for Rubies and Sapphires Endures
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    Hartmann’s Jewelry Store: Continuing the Legacy of Greenlandic Gems

    In the heart of Copenhagen, Hartmann’s jewelry store remains unwavering in its commitment to showcasing exquisite pieces featuring rubies and sapphires sourced from Aappaluttoq. This resilience stands out, particularly in light of the mine’s closure in mid-2023, a decision prompted by significant financial turmoil.

    At the end of 2022, Greenland Ruby was grappling with troubling financials, reporting a negative equity of DKK 509 million alongside a total debt of DKK 513 million. Yet, amid these challenges, Ulrik Hartmann, the driving force behind the store, saw an opportunity. “When we learned that Greenland Ruby was nearing its end, we secured the finest stones to create captivating collections for the years ahead,” Hartmann reveals with a sense of determination.

    Today, Hartmann’s boasts what may be the world’s largest collection of Greenlandic rubies. “We’ve consistently procured stones that meet our exacting standards, and we’ve recently unveiled 300 new jewelry pieces,” he adds. However, collectors and enthusiasts alike should act swiftly; the demand for specific colors and unique cuts is ever-growing.

    Expanding Horizons: A New Silver Collection

    Hartmann’s has also launched a fresh silver collection featuring Greenlandic rubies and pink sapphires, now available in outlets like Anori Art in Nuuk and the Glacier Shop in Ilulissat. “This collection has been warmly received, especially by tourists looking to take a piece of Greenland home without breaking the bank,” Hartmann notes. Prices for the silver pieces start at DKK 2,500, making them an accessible luxury. Furthermore, Hartmann’s plans to broaden its market reach, having recently visited Iceland—where the interest in Greenlandic rubies is vibrant—and with upcoming trips to the Faroe Islands on the agenda.

    A Growing Demand for Engagement Rings

    Hartmann conveys that their focus remains close to home, among the local Greenlandic communities. “The narrative surrounding Greenlandic rubies is best shared in nearby markets. There’s a notable connection and sense of community due to our Commonwealth ties. I’m often surprised at how many people feel a personal link to Greenland and express interest in owning a piece from there,” he says, noting an uptick in inquiries for engagement rings featuring these captivating gemstones.

    Limited Stock of Rare Blue Sapphires

    In addition to rubies, Hartmann’s currently offers a select few pieces featuring the elusive blue sapphires from Aappaluttoq. “Blue sapphires have been a rarity, and our collection is limited. If you’re looking for a piece that showcases this unique color, you’ll want to act quickly,” Hartmann advises, mentioning that while they have some items available in Greenland, a larger selection resides at their Bredgade location.

    Last week, jeweler Ulrik Hartmann (TV) and geologist Vincent Pardieu were behind four sold-out lectures in Lyngby about rubies and sapphires from Aappaluttoq. Both loose rubies and jewelry with rubies and sapphires were also sold at the events. Photo: Hartmann's

    Unveiling “Rubies from Greenland”

    Further cementing his connection to the gemstones, Ulrik Hartmann recently contributed to “Rubies from Greenland,” a new book penned by esteemed field gemmologist Vincent Pardieu. The book, which features Hartmann’s foreword and a chapter detailing the rubies from the Aappaluttoq mine, was launched to enthusiastic audiences during a series of sold-out lectures at Jan Nygaard in Lyngby, which attracted over 700 attendees eager to learn more about these precious stones.

    “This illustrates the enduring allure of Greenlandic rubies and indicates that our story is far from over,” Hartmann reflects.

    Vincent Pardieu’s “Rubies from Greenland,” complete with a foreword by Hartmann, is available in a limited print run of 3,000 copies and can be purchased through Hartmann’s online shop.

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